By identification of ingredient trends and customer needs, we advise the most optimal bio-based functional product solution to develop and launch winning market products.
In collaboration with our technology partners for biomass extraction and conversion, we actively valorize natural raw materials to optimally express the inherent functionality and to match the identified customer needs.
We assist our clients to upgrade their existing product range and to launch new products, by benchmarking the market against new alternative “biobased renewables” ingredients and their functionalities. We offer a tailored value proposition for the development of these ingredients that are backed up with leading-edge scientific knowledge, literature references, application tests, product specifications, claim opportunities and best marketing positioning.
We test our value propositions in collaboration with selected key customers active in the relevant market segments. The positive validation of the test results by these key customers is a key basis for the “Proof-of-Concept” and a new product launch, consequently providing an advanced market position.
Based on the proof-of-concept and approved test results, we develop the necessary documentation, marketing tools and education manuals for the sales partners to ensure the best market introduction.